French Internet City Label have been attributed
  
The most dynamic local authorities for citizen Internet have been awarded the "Internet City Label".
Le Journal du Net
The web eases small business daily business
  
The Bureaux et Commerces magazine incites SME to use the Internet on a regular basis and puts forwards benefits they can get.
Carrefour breaks new ground by promoting its operations online
  
Carrefour has opened a mini-site fore the launch of its operation called "The Carrefour Month" ("Le Mois Carrefour").
Local web sites: let's be pragmatic!
EVERYDECK : a large variety of applications for useful dynamic web sites
Whatever the type of web site you are planning for your organization (see A web site, what for and how?), some basic principles are necessary to keep in mind if you want your site to attract visitors and to keep them coming back.
Content
Interactivity
Customers loyalty
Client support
e-commerce
Additional services:
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Interactivity

Multi-levels comments

Users can add comments on an article published on the site and answer to an existing comment. Articles are hierarchically ordered, like in a newsgroup. Comments are a useful mean to develop interactivity with the visitors. It is a way to know their opinion and reactions to a topic, a specific product. As such, comments need to be used with care.

Rating

With a rating system, users can give a mark to an article or a comment. It is then possible to sort articles by mark (see the Slashdot.org principle) in order to publish in first position the most interesting contributions.

Polls, quizzes

Visitors can express themselves on the site by taking part in polls and quizzes. Results can be displayed in real time and their votes are immediately counted. Polls and quizzes can be used for marketing purposes, but they are also entertaining, and can be an incentive for the visitor to come back on the site, for instance by asking witty questions.

Customers loyalty

1to1 Personalization

A web site can address various audiences : clients, prospects, journalists, different categories of clients (adults, teenagers, etc., etc.), etc. In order to address each of them with relevant information and services, it is possible to ask the visitors to define their profile by creating a personal account. Specific content and design can then be adapted to the profile of the connected user; special offers in accordance with its interests are then displayed.

Newsletters

A specific module gives to Everydeck web sites managers the possibility to create and manage newsletters in order to keep a regular contact with their visitors. Mailing lists are a useful customer loyalty tool which drive users to the web site (for instance by making special offers, publishing last new or last jobs offers, etc.).

It is also possible to combine these two functions for personalized emailing, i.e. to send information corresponding to specific criteria indicated by the users ("push").

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