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Local web sites: let's be pragmatic!
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 The calling into question of the new economy has prompted firms already on the Net to downsize their internet projects. After e-commerce sites and centralized portals, a new tendency is emerging, based on a more pragmatic approach of the web's stakes, namely local web sites. Typical of this new tendency is the success of companies like e-local which just raised 30 million FF to develop "city-guides". These web guides displaying practical information and local news for every city are blossoming. According to a survey by CoSpirit Research on consumers' attitudes offline and online, 70% of the shoppers use the internet to get information, though they generally prefer buying in a "physical" shop. A local web site's mission is to address people close to the company by providing local information and services. This sort of site is administered in a decentralized way; a chain does not need to put effort on the management of its central portal anymore. All it needs to do is to favour the emergence of a network of local web sites, managed by the points of sale themselves and who are in position to bring value added services that will generate traffic to the stores. |
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